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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit
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![German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers](https://pbs.twimg.com/media/ECQjGG7XYAAGsss.jpg)
German Embassy on Twitter: "👟 German shoe company Adidas was founded #OnThisDay in 1949. The founder and namesake, Adi Dassler, split his company from his brother, the founder of Puma. The brothers
![BUCHAREST, ROMANIA - JULY 23, 2014: Adidas Sign On Adidas Shoe Box. Founded in 1924 is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. Stock Photo | Adobe Stock BUCHAREST, ROMANIA - JULY 23, 2014: Adidas Sign On Adidas Shoe Box. Founded in 1924 is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. Stock Photo | Adobe Stock](https://as1.ftcdn.net/v2/jpg/02/89/25/76/1000_F_289257692_yByU7EBkEMTD4RnPHFVEdBpBCRb0sGOg.jpg)